Web Optimisation - What is it?

Yahoo Semantic Search

The aim of optimization is that your website appears on page ONE of the natural listings of a Google© or other search-engine search. We can normally ensure this happens within a month of your website going live. First of all, we will submit your URL to the main search engines to ensure your website can be found. We will then optimise your page internally and externally, analysing and selecting the right keywords, key phrases, meta-data and alternative texts to enable search engines to rank your website among the best. We will optimise all your page names to ensure that they are related to the content within the page. We will ensure that the content of your main landing page is targetted to the audience you are trying to reach. We use Search Engine

Ask Jeeves Teoma

Optimisation tools to make sure that the search terms used by your target audience direct them to your site in preference to others. We will prepare a Google Adwords Campaign that will be sure to put your site on the top of the page amongst the sponsored links for as long as you want. We will create good internal links that the search-engine spiders will find. We will also perform inbound link analysis ensuring good quality reciprocal links to your website

Browser Compatibility

Firefox

Opera

Safari

IE7

Google Adwords

It is not generally understood how important a Google Adwords campaign is in attracting visitors to your site. It is the single most crucial advertising and marketing step your company will make. The fact that 75% of your clientele will reach you via the google search engine is ample evidence that your marketing needs to be heavily focussed upon optimising your place in the google rankings.

Global Searches as of August 2008 (does not include China)

We will advise how to use Adwords© or Overture© to increase the visibility of your website among Google's sponsored links. We can set up a campaign for your site showing you how to get to the top of the natural listings with minimal outlay. 

We provide the following to ensure your site appears on the top page of the 'natural' listings:

Optimisation of your site so that it is found by search engine 'spiders. Analysis of current competitors websites researching target phrases for your industr.

Search Engine Optimisation

• Modifying your paqes to be search engine friendly using SEF tools.
• Advice on alternative search phrases and how to find them
• Optimisation of your title and meta tags
• Optimisation of alternative texts and screen tips
• Optimisation of your images for fast download
• Optimisation of each page including descriptive texts
• Advice on good website structure
• Advice on search engine and directory submissions
• Creation of good quality reciprocal links
• Publicising your website in non-conventional ways
• Creation of online press releases to stimulate external interest in your site
• Compatibility test the website with the all the main browsers

As a working example click on this link to see how search engine optimisation works for one of our clients.

Google Analytics

Analytics Essential

Google Analytics has been designed to help you learn all about where your visitors come from, how they interact with your website and what they do and don't like.

Google Analytics is an essential tool to all advertisers, publishers and website owners.

Google Analytics Dashboard puts all the information you need in one central location.

If you are serious about your internet site promotion you need Google Analytics.

Lightquick will install Google Analytics on your website as part of our Google Adwords service.